ZKB: eTrading Pro FX
Design an eTrading plattform for Foreign Exchange Traders that meets the requirements of professional traders.
We were called in by executing agency Divio to help the Zürcher Kantonalbank to reboot their custom eTrading plattform. The assignment was one of the most challenging parts of the project: the foreign exchange trading application «eTrading Pro FX».
We did the research, design and prototyping as well as the handover to visual designers and developers.
The focus was ease of use and a task driven approach that meets the needs of the various types of users. The plattform was designed in several iterations involving research, prototyping and user testing.
| Client | Divio AG on behalf of ZKB |
|---|---|
| Key Activities | Stakeholder & User Workshops, Prototyping, Usability Testing, Specification |
| Status | Released |
| Deliverables | Prototype, User Stories, Documentation |
Research
The project started with pure user research where we would first gather insights into how users were working at the time. We held several workshops to learn about userneeds and tasks and continuously collected feedback on existing solutions (1).We also collected exsisting ideas from management which they had expressed in wireframes (2). This helped us manage expectations and recognize inputs that had not been expressed in interviews.
The first phase of the design was relying on drawings (3) to quickly get a feel if we were headed in the right direction. Only then we would move on to a digital prototype.
Prototype
Foreign exchange trading is a time sensitive business with quotes changing at a high pace. We built a dynamic, clickable prototype that would reflect how data changes as accurately as possible. This allowed us to focus on the users' interactions on a very detailed level.We were able to design and test a prototype that behaved exactly how the users expected it. The key elements were using very realistic data and paying much attention to even the smallest details of the interactions.
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